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Calm Book Writing Strategy
- David and Jason managed writing their book by reducing other work tasks instead of adding writing on top.
- They swapped design and programming time with writing while maintaining part-time managerial roles.
Targeted Book Promotion
- Set clear boundaries for publicity efforts to avoid burnout and wasted travel.
- Focus on targeted, high-impact promotional events and remote activities instead of exhaustive tours.
Rejecting Growth-Driven Work Culture
- Rejecting relentless growth ideals enables a calmer, sustainable work culture.
- Basecamp balances ambition and calmness to distribute a healthier workplace experience to all employees.