Inclusion and Marketing 15. Getting Started with Inclusive Language for Your Brand with Nailah King
Apr 12, 2022
32:55
Words matter! They have the power to uplift and include, as well as tear down and exclude.
In your quest to make your audience feel like they belong with you, it’s essential to use inclusive language. But how do you start creating written content that creates a culture of belonging?
Nailah King, founder of The Content Witches, shares insights into how conscious business leaders can learn to craft messaging that helps foster transformative change and create a sense belonging within their communities.
My conversation with Nailah also covers:
- What is inclusive language and what is its connection to belonging?
- Idioms, binaries, appropriation and other examples of language that can be harmful
- How can you determine if your content isn’t inclusive or needs an update? How can you maintain transparency throughout the process?
- How to use tools like etymonline.com
- Essential forms of content governance including inclusive language policies and brand style guides