The Tucker Carlson Show Kid Rock
Dec 11, 2023
Kid Rock, the American musician known for his bold opinions, dives into his recent clash with Bud Light, shedding light on the implications of brand loyalty. He shares humorous tales of watching UFC with President Trump and emphasizes the importance of authenticity in today’s polarized culture. The conversation shifts to his upcoming summer tour, aiming to connect with small-town communities and promote inclusivity in entertainment. Throughout, he reflects on maintaining beliefs in a changing world while highlighting the significance of hard work and unity.
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Bud Light's Miscalculation
- Kid Rock believes Bud Light's misstep stemmed from corporate relocation and hiring practices.
- He suggests they prioritized Ivy League progressives over understanding their core consumer base.
Kid Rock's Bud Light Protest
- Kid Rock's swift response to Bud Light's campaign involved a video of him shooting Bud Light cans with a rifle.
- This action, released only 12 hours after the campaign, expressed his disapproval and resonated with his audience.
Improve, Don't Destroy
- Kid Rock advocates for improving, not destroying, companies that make mistakes.
- He uses the example of rebuilding Japan and Germany after WWII to illustrate the point.