Special Start-up Episode, in collaboration with the Nordic Start-Up School. Part 1 : Sales & Marketing.
Kelvin Chikezie, Ukko Järvinen and Anthony Sundström, 3 NSS mentors joined me to discuss everything start-ups need to know about Sales & Marketing.
- Why do start-ups need to focus on sales & marketing? Will they fail if they don't?
- What should they specifically spend time on? Where should they start? Is there a difference between B2B, B2C and B2B2C?
- What are the most frequent questions start-ups have?
- How and where can they get their first clients?
- What are the biggest sales & marketing mistakes they can make?
- What is the #1 practical tip you'll give any start-up?
Inter:views | Cracking The Entrepreneur Bottleneck