60 - Profit in Pursuit of Purpose

In recent years, growing expectations from consumers and investors for better ESG (Environment, Social and Governance) practices have led businesses to shift towards models prioritising profit generation in pursuit of positive social impact. So, how can you do good while doing well? In this week's conversation, AJ McKean, the Managing Director of Synergy Technologies, discusses running a for-profit business with a focus on creating a positive social impact. The idea of running a business that aims to do good by being good at what it does.

00:00:00 - The Competitive Advantage of Purpose-Driven Organizations

00:04:59 - Making a Difference through Social Impact

00:09:45 - The Challenge of Choosing Good Causes

00:14:33 - Balancing Genuineness and Accountability

00:19:02 - The Importance of Purpose and Impact to Motivate the Team

00:23:35 - Balancing Stakeholder Impact in Business

00:28:08 - Balancing Outside Influences and Personal Passion

00:32:40 - Balancing Purpose and Profit in Organizations

00:37:20 - Engaging the Team and Supporting Charities

00:41:46 - Taking a Step Forward

Where to find them: 👉AJ McKean: https://www.linkedin.com/in/amckeannz/ 👉Brendan Ritchie https://www.linkedin.com/in/brendanri...