Ep 47: How To Find Your Niche And Build A Winning Culture With Mike Arce

Mike Arce is a digital marketing expert, consultant, speaker and owner of Loud Rumor based in Scottsdale, Arizona. Loud Rumor helps fitness studios dramatically increase membership by using their well-known Fit FLAVER program, while also helping small businesses improve their marketing strategies through consulting.

I met Mike at an amazing event last year called Thrive, and we really hit it off in terms of our shared mindset for growth and all things entrepreneurship. 

In this episode, we discuss why most businesses fail at their marketing, the difference between dabbling and executions, discovering your unique capability that others will pay for, why the big money is in expertise and niching, building a winning culture and finding new ways to grow and expand your business, whether you’re a retail space or online.

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