Business Minds Ep22: Geoff Brailey - Leveraging the power of data to understand and grow your business
Welcome to Business Minds, a podcast proudly brought to you by Sydney Hills Business Chamber.
Our show aims to both educate and inspire business owners – big or small – by sharing stories and extensive experience from like-minded people.
I am your host, Jason Owen, and today I’m chatting with Geoff Brailey on 'Leveraging the power of data to understand and grow your business.'
About Geoff Brailey
Geoff Brailey is a social researcher, strategic advisor and Director of Solutions at the internationally recognised McCrindle. As an experienced researcher, Geoff understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.
From his experience in solving business problems using research, Geoff has assisted organisations to identify new target markets and improve engagement levels with staff, donors and customers. Geoff regularly develops strategic recommendations that guide CEOs, business leaders, managers and teachers to communicate the trends and shape the culture.
Geoff integrates research statistics with visualised storytelling in his highly engaging presentations. He has presented to organisations across the education, aged care, real estate, government and NFP sectors. As a gifted communicator and passionate researcher, Geoff brings positivity, curiosity and strategic insights from the latest trends impacting Australia and provides practical ways to respond to the trends at an organisational and individual level.
Questions:
- How do you reach customers across different generations and cultures?
- With our changing workforce, how do you engage employees?
- Do you have a short or long term approach to data and research?
- What are your thoughts on Digital transformation, AI and data usage?
Contacts:
02 8824 3422
https://mccrindle.com.au