Only Three Lads: Columbia Records Promo Man PAUL RAPPAPORT's Wildest, Most Memorable Album Rollouts!

The music business from the late '60s through the '90s was an exciting time that mirrored the music and the musicians making it. It was also a time of new and creative ideas on how to market this groundbreaking cultural phenomenon. Eccentric characters were everywhere, and often the managers, promoters, disc jockeys, and record company staff were just as big a show as the performers themselves. And nobody was bigger and better in promoting rock records than Rap.

Paul "Rap" Rappaport enjoyed a storied (and very appropriate) 33 1/3 year career in rock promotion at Columbia Records, where he was instrumental in the careers of an amazing roster of legends, including Bob Dylan, Bruce Springsteen, Pink Floyd, The Rolling Stones, Elvis Costello, Billy Joel, Blue Oyster Cult, Judas Priest, Alice In Chains, and many, many more.

Gliders Over Hollywood: Airships, Airplay and the Art of Rock Promotion is Rap's dynamic, entertaining memoir captures the magic of these times and the people who made it happen, revealing the never-before-heard secrets of the promotion and marketing that turned the music industry on its head. From creating the Pink Floyd airship to sword-fighting with Bruce Dickinson of Iron Maiden and receiving a guitar lesson from Keith Richards, it’s a book packed full of extraordinary adventures with some of the biggest names in rock.

This week, Rap joins us as our Third Lad to recount the wild tales of his Top 5 Album Rollouts. These are stories you have to hear (or read) to believe!

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