Podnews Weekly Review Podcast Predictions For 2026 - AI slop, video and more
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Jan 9, 2026 The hosts make bold predictions for 2026, emphasizing the importance of defining what a podcast is and the essential role of open RSS in distribution. They discuss the potential dangers of AI-generated content, dubbed 'AI slop,' which could undermine advertising effectiveness. As video content gains traction, concerns arise about maintaining audio quality. The shift toward valuing time spent listening over reach could reshape industry metrics, and predictions point to consolidation among platforms in the podcasting landscape.
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What Counts As A Podcast Is Blurring
- The loose definition of 'podcast' is blurring the industry's boundaries and value.
- James Cridland warns this confusion could shift revenue into YouTube and video budgets.
Market The Role Of RSS, Not Just The Word
- Emphasise RSS as the backbone when marketing podcasts to preserve distribution value.
- Sam Sethi says promoting 'get your podcast wherever you listen' should highlight RSS, not just the label podcast.
Growth Will Come From The Other 90%
- The 'podcast industrial complex' will diverge further from the majority of creators.
- James predicts the other 90% of shows will drive growth while big producers chase video and showbiz.