Laura Behrens Wu is the CEO and co-founder of Shippo, a platform that's powering ecommerce shipping by simplifying the world of parcel delivery. From getting labels to tracking info, Shippo is a platform that's offering competitive, carrier-agnostic, parcel shipping solutions at any scale.

There is no one-size-fits-all way to ship, but customers' expectations have changed in the last few years, thanks to Amazon. Amazon has shifted the status quo, and now customers to expect free and fast delivery from businesses of all sizes, without compromising the product or process. Building for this speedy future of ecommerce is where Shippo shines, innovating to reduce friction from the time a customer checks out to the time they receive their package.

In this episode, Laura breaks down why shipping dates are pivotal for customers, and how to use shipping to differentiate and grow your brand.

Links and images from this post are on the Lumi blog.

31 Personalizing Shipping with Laura Behrens Wu, CEO and Co-founder of Shippo