Better: The Brand Designer Podcast S12 E07: Launching a New CRM: Introducing Tezzera with Abbey McGrew
*Join the Tezzera waitlist | Launching Fall 2025
In this episode, Abbey McGrew is back on the pod, all the way from Season 1! We discuss all the details of Abbey's latest venture, Tezzera, a CRM designed specifically for designers, tackling a major gap in the market. Abbey discusses the features of Tezzera, its development process, and her vision to make administrative tasks feel creative and on-brand. Tezzera is launching with beta testers in October, with the official launch planned for Nov.
00:00: Intro + Minimind Testimonials
05:51: Abbey’s Life Updates: Moving and Motherhood
11:10: Introducing Tezzera: A New Business Venture
24:25: The CRM Features it will include
36:55: Beta Testing and Launch Plans
Guest Name: Abbey McGrew
Guest Website: wayfairdesignstudio.com
Guest IG: @wayfairdesignstudio
Podcast: Design Unfiltered on Patreon and The Heart-Led Brand
New CRM Launching Fall 2025 - Tezzera
Join the Tezzera waitlist
IG: @tezzera.co
Episodes Mentioned:
S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew
Links:
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast