E61: What drives live commerce in China to be a trillion dollar business?

China's live commerce industry is not just big—it's a trillion-dollar powerhouse with a vast ecosystem, encompassing MCNs, enablers, logistics, and more.    With only a month away from Momentum Works upcoming live commerce immersion in Shenzhen, China (where participants will have will visit/meet key players in this ecosystem), we wanted to address some common questions we’ve received from interested participants, as well as share insights into the ecosystem and trends of live commerce in China.    Tune into this latest episode where we uncover the driving forces behind China's live commerce boom, explore its potential in the US and Southeast Asia, and contemplate the future and influence of AI in this space.    Featured materials: Live Commerce Immersion, Momentum Academy Live commerce in Southeast Asia report, Momentum Works How did this company reach $280m sales in Live commerce?, The Low Down  Why are AI virtual hosts not yet dominant in live commerce?, The Low Down