Making Data Matter

10. Designing Data for humans, creativity, and storytelling - Matt Brodie

Sep 26, 2024
Matt Brodie, a Data Storyteller at Power to Change, combines creativity with technology to redefine how we interact with data. He discusses how design thinking enhances data work and emphasizes the importance of understanding user needs in data visualization. Brodie explores the art of crafting compelling data narratives and the ethical communication of insights. He believes in integrating diverse disciplines into data practices to improve literacy and foster collaboration, aiming to elevate the human experience in data-driven decision-making.
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ANECDOTE

Snapshot Survey

  • Matt Brodie uses simple Google Sheets to create survey reports for a national organization.
  • These reports provide local chapters with insights into their student populations.
ADVICE

Human-Centric Data

  • Focus on the needs of your audience.
  • Build data solutions based on those needs instead of solely exploring data.
ADVICE

Mitigating Confirmation Bias

  • Combat confirmation bias by collaborating with diverse thinkers, using neutral presentations, and gathering feedback.
  • Present the full perspective of data to minimize bias.
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