“Anyone who grows plants knows that sometimes you have to trim the leaves to have an overall healthy plant. Not every customer will come with you as you grow your business, and that's actually a good thing. It keeps your business efficient and healthy.” -Etinosa Agbonlahor In the finale of this two-part conversation, Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, returns to share practical strategies for raising prices without losing confidence or clients. She explains how to overcome resistance, use behavioral nudges, and position your services to attract the right customers. In this interview, you’ll learn:

How to spot signals your pricing is off
Simple nudges & choice architecture that boost client acceptance
How to raise prices with confidence & retain long-term relationships

To learn more about Etinosa, click here. Connect with her on LinkedIn. Learn more about Decision Alpha. Download your free Behavioral Pricing Playbook here. Time Stamp

03:01 – The fear of losing customers & why churn can be healthy 07:23 – Building confidence to justify premium pricing 12:29 – Signals your pricing isn’t working 19:14 – Behavioral nudges that influence client choices 26:40 – Using choice architecture to present pricing 30:41 – Raising prices while honoring long-term clients

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EP494: Etinosa Agbonlahor - The Science Of Pricing For Bookkeepers - Part 2