Andrew Roth runs dcdx, a research firm that focuses on Gen Z. In this episode, we discuss whether the term is even useful as well as some of dcdx's recent research reports into how Gen Z spend their time and what they're up to on TikTok.

You can find Andrew here: https://www.linkedin.com/in/andrew-roth43/

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Next strategy events:

Masterclass with Mark Pollard - How To Find Your Strategy Voice (April)
WTEff-The Eff-ing Effectiveness Festival (April)

Details: http://www.sweathead.com.

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