8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs

282. Mastering Instagram for Business with Jenn Herman

Mar 25, 2024

Jenn Herman, a renowned social media consultant and Instagram expert, shares actionable insights to optimize Instagram for business. She emphasizes crafting compelling profile descriptions and using diverse content types to engage audiences. The discussion explores effective hashtag strategies, including when and where to use them for maximum visibility. Jenn emphasizes the significance of direct messaging for building relationships before pitching sales. Listeners gain practical tips for enhancing engagement and staying ahead in the ever-evolving Instagram landscape.

50:45

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Episode guests

Jenn Herman

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Quick takeaways

An optimized Instagram profile acts as a captivating elevator pitch that effectively attracts and converts first-time visitors into customers.

Utilizing a diverse mix of Instagram features like posts, reels, and stories can engage different audience preferences without overwhelming any single aspect.

Direct messages are crucial for nurturing customer relationships, enhancing engagement, and increasing content visibility through personalized interactions.

Deep dives

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Planning a successful 4th of July cookout involves more than just great food; it requires understanding your offerings. Grilling enthusiasts can benefit from focusing on high-quality certified Angus beef steaks and delicious burgers, along with fresh fruits and a variety of condiments. Savings from local grocery ads, like 39 cents per pound for seedless watermelon, can enhance the overall experience without breaking the bank. For maximum convenience, utilizing online grocery shopping options can streamline the preparation process.

Intro

2min

Evolving Features of Instagram

8min

Building a Winning Instagram Profile

22min

Mastering Hashtag Strategy on Instagram

4min

Maximizing Instagram Engagement

12min

Maximizing Instagram for Business Engagement

2min

Enhancing Your Instagram Strategy for Business Success

2min

Mastering Instagram for Business with Jenn Herman

In today's episode, Jenn Herman chats with Erik Fisher on the topic of Instagram for business. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the author of "Instagram for Dummies", "Instagram for Business for Dummies", "The Ultimate Guide to Social Media Marketing".

What we with discuss Jenn Herman:

+ Optimizing the Instagram Profile

+ Craft a strong elevator pitch for the profile description to attract first-time visitors

+ Using a balance of content types to satisfy varying audience preferences and not overuse a single feature

+ Employing Instagram features including posts, video, stories, live video, DMs, highlights, carols, guides, and reels, without overwhelming any single feature

+ Keep content consistent and avoid using fancy fonts or hashtags in the profile description to rank better in searches

+ Using the right content-specific, industry-related hashtags to make posts searchable and effectively categorized

+ Include hashtags in the caption, not the profile, to leverage keyword search and discovery

+ Carousels can be used strategically to engage audiences by providing multiple pieces of content in a single post

+ DMs to build relationships and conversations before pitching sales, and can be used for market research and personal connections as well

+ Engagement Fluff: Include lighthearted/personal content to maintain user interaction

+ Post stories regularly as they are ephemeral and help in staying top of mind with audiences

+ Focus on producing quality content over a large quantity, as low-quality posts can detriment visibility and ranking

Resources from This Episode:

Follow Jenn Herman on Instagram

Jenn's Books and Hashtags Unlocked: The Most Definitive Guide to Mastering Hashtags on Instagram® in 2024

Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training.

Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training.

Thank you, Jenn Herman!

If you enjoyed this episode with Jenn Herman, let us know by clicking on any of the links below to send them a quick shout-out:

Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!

And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

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8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs

282. Mastering Instagram for Business with Jenn Herman

Episode guests