How do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

Visit our website for the detailed episode recap with key learnings.

Buyerson, Inc. — John’s consultancy
SaaS Monetization: The Secret Weapon for Growth
How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
How To Price Your Product: A Guide To The Van Westendorp Pricing Model
Follow John on LinkedIn

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This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Product Monetization with John Kotowski

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