This episode of the Sports Media Podcast features Jon Lewis, the founder and editor of Sports Media Watch. In this podcast we discuss viewership for the women’s and men’s tournament; the incredible numbers put up by the South Carolina-Iowa final; what Iowa's Caitlin Clark meant in terms of overall viewership; whether the women’s viewership numbers will carry over to next year; the impact of the men’s Final Four being on cable; what can change the trajectory of men’s viewership; ABC’s terrible programming decisions and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify and more.

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