Prioritizing Experimentation and Voice of Customer while Building Copado's Community with Ashley Dodge | S:2 Ep:19

Guest: Ashley Dodge, VP of Community at Copado

In this episode, Ashley discusses:

• How she came to lead Community for such a technical company without a technical background
• Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic
• How her team created programming to build relationships and engagement retroactively after membership grew overnight
• Copado’s community-led conference that highlights the work and wins of their members
• The unexpected success of the community’s Testing Buddies program
• How measurement expanded from education metrics to cost-reduction and revenue-related metrics.

Additional Links:

• Follow Copado on LinkedIn