Guest: Ashley Dodge, VP of Community at Copado
In this episode, Ashley discusses:
- How she came to lead Community for such a technical company without a technical background
- Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic
- How her team created programming to build relationships and engagement retroactively after membership grew overnight
- Copado’s community-led conference that highlights the work and wins of their members
- The unexpected success of the community’s Testing Buddies program
- How measurement expanded from education metrics to cost-reduction and revenue-related metrics.
Additional Links:
The Community-Led Growth Show