The Prof G Pod with Scott Galloway The Truth About Podcast Ads, Life After the Military, and Scott’s London Tips
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Oct 17, 2025 Discover why podcast ads are more effective than traditional media, thanks to audience engagement and authenticity. Learn how to rebuild a sense of purpose and community after military service with tips to find connection in new environments. Plus, get insider knowledge on experiencing London like a local, including must-attend Premier League matches, cozy neighborhoods, and hidden gems. This mix of insights and travel tips will leave you informed and inspired!
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Host Read Ads Create Authentic Reach
- Podcast ads outperform many traditional channels because listeners trust hosts and actually tune in to ads.
- Host-read ads create intimacy and authenticity that raise CPMs and customer responsiveness.
Younger Listeners Drive Ad Dollars
- Podcast audiences skew younger and more purchase-ready than cable news viewers, making them more valuable to advertisers.
- That demographic tilt explains why advertisers shift dollars from cable to podcasting despite ad-skip behavior.
Personal Regret About Not Serving
- Scott shares regret about not serving and recounts being taken to Annapolis by his father as a missed opportunity.
- The story underscores his respect for military service and empathy for veterans' search for purpose.