How to Research Customers Who Lie About Money (The Framework Behind a $1B Platform)

Natalie Ferguson paid $100K at 23 to escape a controlling relationship - then used that experience to build a customer research framework that validated a billion-dollar investment platform. This is her exact process.

She has a gift of finding and solving complex problems. She helped change the financial habits of nearly 200,000 customers with her last startup, ⁠Hatch⁠. Now, she’s focused on the gender leadership gap with ⁠Powrsuit⁠, a career accelerator for women at every stage.

Episode Partner

AcademyEx: https://academyex.com/courses/master/master-of-technological-futures

Time Stamps 

0:00 – introduction Natalie Ferguson, Entrepreneur & Power Suit Founder

2:00 – the problem New Zealanders and money mindset

4:30 – natalie’s personal story Overcoming financial control

8:00 – early entrepreneurship Starting a web design business

10:30 – family influence Entrepreneurial mindset from childhood

13:00 – the hatch journey Solving money control issues

16:00 – research & customer discovery Framework for startups

20:00 – gender wealth gap Launching Power Suit

24:00 – mindset barriers Women and money myths

28:00 – product development Testing multiple solutions

32:00 – early adopters Identifying target market for Hatch & Power Suit

36:00 – b2b vs b2c sales Lessons learned

40:00 – sales skills for entrepreneurs Overcoming fear of rejection

44:00 – newsletters Business growth & research

48:00 – podcasting Building community & brand awareness

52:00 – linkedin & events Customer acquisition strategies

56:00 – measuring impact Tracking professional development outcomes

1:00:00 – overcoming objections Budget, time, and gender issues

1:04:00 – mistakes & lessons Failing fast and bold moves

1:08:00 – bootstrapping vs funding Business growth decisions

1:12:00 – the power of co-founders Building a strong partnership

1:15:00 – final advice How to connect with Power Suit

Follow Natalie 

https://powrsuit.com/

Follow me:

⁠linkin.bio/minaamso⁠

Watch the episode on YouTube: (for spotify and apple only)⁠ https://www.youtube.com/@NotesFromTheExecutivePodcast

Listen on:

Apple podcast:⁠ https://shorturl.at/UkJ8v⁠

Spotify: ⁠ https://shorturl.at/nRz5Z

Podcast Partner: AcademyEx https://academyex.com/courses/master/master-of-technological-futures