Understanding the Design Journey of Facebook

Julie Zou, the Vice President of Product Design for Facebook, shares her journey in leading and overseeing the design of essential features for the platform. She recounts how she started as an engineer and ended up pursuing design while reflecting on the importance of understanding people's problems and needs. Zou highlights the significance of asking three critical questions during product development: What people problem are we trying to solve? How do we know this is a real problem? And, how will we know if we've solved it? Through examples like the Groups feature, Reactions, and Facebook Live, she showcases the importance of user research, validating ideas, and setting measurable goals to ensure successful product outcomes.