SaaSBoomi Re-thinking enterprise SaaS marketing - Nivedha Sridhar, Facilio | BTS Ep4 | SaaSBoomi Podcast
When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?
Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals.
The role of marketing in enterprise SaaS is very underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right & communicating the value proposition of the product. Since, sales muscle is often used as a GTM strategy, subtle marketing can add a lot of value & complement it with a soft push.
Tune in to BTS podcast E4 with Nivedha Sridhar (Director - Marketing, Facilio) who also had joined them as their founding marketing team member.
Here’s more takeaways from the episode
- Category awareness and urgency matrix
- Why buy - why buy now - why buy us - matrix
- Secret sauce of content marketing for enterprise SaaS
- How did they get million dollar deals via inbound marketing
- Winning the whales: Hacks to build credibility and close large deals
- Building website that speak enterprise SaaS
- 3 content types that your marketing funnel shouldn't omit
- Website design as an edge in enterprise SaaS
- Winning the whales: Hacks to build credibility and close large deals
- Cracking million dollar deals with inbound marketing
- Cracking the ICP identification framework
- Acquiring the first 10 enterprise customers
Tune in for more insights, happy listening!