REWIND: IWG's CEO Mark Dixon and Flexible Workspace Design

In this week’s episode of Leaning In, we revisit one of the year’s most popular episodes with International Workplace Group’s CEO Mark Dixon. Trademark’s Managing Director and Chief Investment Officer, Tommy Miller, talks with Mark about flexible office workplaces and how IWG has maintained a reputation as an industry leader even through the 2020 commercial office disruption. Mark shares his thoughts on the future of flexible workspaces, and IWG’s latest office concept launch at Trademark's First Street Napa development. Finally, the two discuss the significance of office amenities and location in a post-pandemic world and Dixon’s expanding wine and hospitality empire in France and the UK.

Leaning In is published every second and fourth Wednesday of the month. Be sure to subscribe to hear the next episode.

Timestamps

(0:52) - Can you describe the services and products you offer at IWG?

(2:33) - How many locations and countries do you operate in today?

(3:01) - How important is it to be global in this business?

(3:45) - Can you talk about the maturation of the service office business since you came into the industry?

(5:14) - What have been the biggest challenges you’ve faced and how did you overcome them?

(7:17) - How do companies benefit from the services you offer?

(9:05) - How has competition like WeWork impacted the market?

(11:49) - What do you think differentiates IWG from this new competition?

(13:20) - How important is design to the office workplace today?

(15:21) - What do you see as the future of office post-covid?

(18:24) - How has being located in local secondary option offices worked for you as opposed to the traditional office building?

(22:05) - How has the pandemic influenced the interior design of your centers?

(24:48) - What’s been the customer response to your new center in Napa, CA?

(26:54) - How are exurbs like Napa being impacted by the exodus from dense urban areas like San Francisco?

(30:39) - Mark’s interest in wine, farming & hospitality

(32:45) - What do you see as trends in the wine industry today and how is it changing?