YFP 228: Why This New Practitioner Decided to Start His Own Business

Chris shares what drew him into the profession, and the freedom of remote working.

Reflecting on Chris's non-traditional career path, and building something impactful.

How social media is a fascinating concept of reaching so many people at once.

How making money in a video game as a teenager galvanized his entrepreneurial spirit.

Discussing the big barriers to starting a business, like upfront capital and inventory holding times.

Optimization through combining drop shipping and retail arbitrage.

Chris outlines the challenges and opportunities of not working on your platform.

Having the best of both worlds by making the brand bigger than the platform.

Diversifying across platforms to build community and then converting that traffic.

How Uptown Creation was founded, and key pivots in their journey.

Learning the Instagram algorithm and their specific social media marketing tactics.

Chris shares about his pivot to LinkedIn and what the clients and services entail.

Building authentic relationships and a trustworthy reputation.

Why creating content is still really new for the healthcare sector.

Where Chris sees Uptown Creation heading in the next few years.

The concept of developing your craft, and always being able to be close to the ground.

Always keeping your endpoint in mind.