In this episode of The Growth Signal, host Alyssa Nolte sits down with marketing agency founder Christopher Tompkins to unpack one of the most important AI takes we’ve heard yet:

AI isn’t your savior. It’s your intern. And you better start managing it like one.

Christopher shares how most teams are using AI all wrong - treating it like a magic wand instead of a tool that needs real training. He breaks down what it actually takes to get valuable, human-centered output and why lazy prompts are hurting your customer relationships.

If you’ve ever copied and pasted an AI-generated email without reading it, this one’s for you.

Three key takeaways:

AI is only as useful as the training you give it, just like a new hire
When you let AI talk to your customers without oversight, it damages trust
Being human is now a competitive advantage

You can find Christopher at gosalesandmarketing.com or connect with him on LinkedIn.

AI Is Not Your Savior, It's Your Intern with Christopher Tompkins