In this episode of The Marchitect, my guest co-host Jason Smith, CEO of KLUE, and I chat with Gong’s infamous CMO, Udi Ledergor, about how the world of buyers and sellers has changed. And not just during the pandemic, probably forever.
Sales teams today more than ever need an intelligent path to revenue. That’s at the root of a recent conversation with two great product marketing minds as they navigate how the world has changed in the past 15 months and how product marketing and sales continue to evolve.
In this session, we discussed:
- Gong's approach to accelerating customer growth
- Who are your key stakeholders when it comes to (product) marketing
- The importance of interlocking sales and (product) marketing
- How to enable sales success through collaboration
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