Product Innovation Series with Aram Melkoumov We switched to Product Led Growth - complete transition story - CPO & VP Growth & Marketing @ Charli AI
Key talking points:
- What is product-led growth
- How product led growth differs from other growth models in terms of product development
- Why and how Charlie.ai team switched to product led growth
- Mistakes to avoid with product-led growth
About the speakers
Sandy Mangat
Sandy is currently VP Growth & Marketing at Charli AI. She is a senior product marketing and growth leader with experience in B2B technology startups and scaleups. She’s spent the last 6+ years focused on Product Marketing, Go-To-Market strategy, and Growth at software startups and more established organizations like GE Digital. At Charli AI, her role sits at the intersection of strategy, creativity, data, and product to drive the Product-Led Growth (PLG) strategy forward. When not doing her day job, you can find her brainstorming business ideas, devouring pop culture and tech news, or listening to a comedy podcast.
Joel Emery
Joel is the Chief Product Officer at Charli AI. He has over 27 years of experience in the software industry, and brings broad expertise in product development, product management, business development, and sales. Joel brings a global perspective to building technology businesses having spent a significant portion of his career holding senior management roles covering Europe, North America and Asia Pacific. At Charli AI, his main focus is to leverage Product Led Growth (PLG) best practices to ensure the gap between the company’s vision and the user’s perceived value of the product is as small as possible.