UXRConf 2020 - Patti Carlson - Levelling Up the Impact of Research Insights with an Internal Marketing Plan

There's nothing worse than doing incredible research, presenting it to stakeholders, and then having nothing happen. To avoid this, researchers need to develop a new skill: marketing!

Patti Carlson is the Director of Research at Mailchimp, and she makes marketing plans for many of her team's key research initiatives, to make sure they land and have an impact. To find out how to do the same, tune into this talk.