What kind of man looks at 800 acres of mosquito-infested swampland and sees high-end apartments, a golf course, and a luxury shopping mall?

In 1967, Don Soffer made the biggest bet of his life: transforming undeveloped wetlands into what would become Aventura, one of Florida’s most iconic and extravagant communities. In this episode of Big Shot, Harley and David sit down with the 92-year-old visionary to hear how it all happened—straight from the source.

From convincing the Florida governor to back his development plan (after a well-timed flight to Tallahassee) to bringing in golf legend Robert Trent Jones to design a course, Don sold a dream that turned into a $4 billion reality. He built Turnberry resort, launched Aventura Mall, and packed them with celebrities—from Elton John to Madonna and John McEnroe.

Decades before “influencer marketing” was a thing, Don was using star power to shape a city.

In this episode, you’ll hear about:

• The environmental pushback Don faced after buying swampland—and how he got the green light from the governor of Florida after chartering a jet and flying to Tallahassee