EP 283: An Introduction to Facebook Analytics w/JD Prater

Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing.

Fresh off his presentation at Inbound 2018, JD will share with us some of the great features of Facebook Analytics, how to set funnels and cohorts within Facebook Analytics, and he'll also share five ways Facebook Analytics beats Google Analytics.

We'll discuss this and the latest news, today on the EDGE!

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