Big Take
Trump’s 2024 Campaign: Smaller, Nimbler, Faster… And at a Courthouse
May 16, 2024
Former White House communications director Anthony Scaramucci and Bloomberg politics reporter Nancy Cook discuss Trump's organized, frugal 2024 campaign despite legal troubles. They delve into his past campaigns, chaotic dynamics, key figures, unconventional strategies, and challenges ahead.
17:48
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Quick takeaways
- Trump's 2024 campaign combines the lean structure of 2016 with the professionalism of the 2020 setup.
- Campaign managers strategically leverage Trump's bombastic rhetoric while maintaining a nimble approach due to legal challenges.
Deep dives
Trump's Unconventional Campaign in 2015
In Trump's initial presidential bid in 2015, characterized by minimal campaign structure and high turnover, he ran his campaign akin to a family business. Despite early doubts around incidents like the Access Hollywood tape, his divisive brand attracted a following of voters seeking change from the political establishment, leading to a surprising primary victory.
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