The Marketing Bestie Podcast with zoeunlimited "you look ugly, I can fix that"
Jan 12, 2026
The discussion dives into the alarming beautification epidemic gripping East Asia, addressing how extreme beauty standards are impacting mental health. Zoe highlights the influence of anime on body ideals and the normalizing of unrealistic proportions through social media filters. The podcast delves into how widespread editing tools and face-tuning apps create a digital mask, fueling dysmorphia. Yet, amidst this conversation, there's a hopeful note championing the beauty of authenticity and self-acceptance.
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Episode notes
Street Scenes Felt Like A Set
- Zoe describes walking the streets in Asia and feeling like she was on a set because of extreme beauty looks.
- She recounts filming street interviews and being asked to photoshop footage to make people look prettier.
Exaggerated Features Everywhere
- Zoe details specific exaggerated beauty traits she observed like drilled chins and huge eyes.
- She notes widespread requests to edit footage to make people look prettier during interviews.
Anime Anatomy As The New Standard
- Zoe argues East Asian beauty ideals have shifted toward anime-like proportions and non-organ-suited waists.
- She warns these trends normalize extreme, unrealistic body shapes through constant visual exposure.