Making Media

The Power of a Newsletter with Lenny Rachitsky - [Making Media, EP.42]

12 snips
Oct 19, 2023
Lenny Rachitsky, founder of 'Lenny's Newsletter,' discusses his journey and strategy behind his successful products. Topics covered include tackling challenges through research, managing the content pipeline, building a personal brand, measuring content quality, the importance of positioning, and building a team.
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ADVICE

Use Proprietary Research

  • Do primary research by interviewing experts and synthesizing insights to provide unique, valuable content.
  • Don’t rely on personal experience alone; seek a broader perspective to build trust and depth.
ADVICE

Time Spent Generally Increases Success

  • Invest more time in posts to improve their quality, but don’t expect perfect correlation with success.
  • Treat content creation like completing a puzzle by answering frequently asked questions over time.
ANECDOTE

Diverse Career Shapes Content

  • Lenny’s diverse background as engineer, founder, and product manager shaped his broad content expertise.
  • Working at Airbnb gave him credibility and taught him to write succinctly, which benefited his newsletter.
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