
Making Media
The Power of a Newsletter with Lenny Rachitsky - [Making Media, EP.42]
Oct 19, 2023
Lenny Rachitsky, founder of 'Lenny's Newsletter,' discusses his journey and strategy behind his successful products. Topics covered include tackling challenges through research, managing the content pipeline, building a personal brand, measuring content quality, the importance of positioning, and building a team.
01:02:21
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Quick takeaways
- The power of newsletters lies in their ability to easily be shared, leading to organic growth and increased readership.
- Creating high-quality content consistently is crucial for sustaining and growing a paid newsletter.
Deep dives
Lenny Rachitsky's Journey to Building a Thriving Newsletter and Podcast Community
Lenny Rachitsky, the creator of the hugely successful newsletter 'Lenny's newsletter', shares his journey of building the biggest business publication on Substack. Starting as an advice column in 2019, Lenny's newsletter has grown to over 500,000 readers and has become a go-to destination for product and growth people worldwide. In the podcast, Lenny discusses the strategy behind his products, his unique mindset, and the importance of doing primary research for his readers. He highlights the significance of staying curious and interested in the topic, as well as the importance of consistently creating high-quality content.
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