The Product Launching Mastermind - Till Boadella - FHR #257

Why Dave Decided to talk to Till Boadella:

Till Boadella is a serial entrepreneur and digital marketing expert who helps small businesses get more traffic, generate more leads and make more sales. In 2017 he made $170,000 in seven days with his own product launch. He now helps successful business owners make an extra $50,000-$1,000,000 per year in the backend of their business with product launches. Tim is the mastermind behind some of the biggest product launches, marketing campaigns and e-commerce stores in the world. He discusses what does and doesn't work in marketing and business.

Tips and Tricks for You and Your Business:

• Creating An Audience For Product Launch. (7:19)
• How often should you create content? (8:25)
• Building a launch list (12:45)

Quotable Moments:

"A lot of people expect that they invest in something and they want it to work right away."

"You're building the type of rapport with them [the people] and then turn around and basically giving them exactly what they wanted."

"The relationship with your list is so much more important than the size of your list"

Other Tidbits:

It's important to build a solid relationship with your list and provide value to that list.

Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody.

Speaker 2: 00:18 Welcome back. I'm Dave Woodward, your host here at funnelhacker radio. I want to introduce you to till boy della Tillikum to show thanks for having me. I'm super excited. So us zero online entrepreneur who's makes multiple six figures a year. Coolest thing. Actually it was last year, 2017. He made 170 grand in seven days with his own product launch, but since then he's gone on to help others really maximize their back end to anywhere from $50,000, million dollars on the back end of their businesses with product launches and product launches. One of those things you don't spend that much time talking about. So I thought it'd be fun to bring till on here. I'm going to talk about some of stuff he's doing. Most importantly, how it can be a benefit to you and obviously a lot of you guys who have followed us for a while, we started off years ago, one of the first step funnels we ended up making was a one for Jeff Walker product launch formula and did some stuff with that.

Speaker 2: 01:05 But let's kind of dive in and said, tell people a little bit about what you're doing and what's working for you. Um, so basically, uh, was in Jeff's program a few years ago in the plf, I think that was in 2013 or 14, something like that. Um, I remember back then I didn't have the money to pay for his program, but I used the payment plan and I went into a bit of debt know entrepreneur, that's how it works. One hundred percent. So I got into his program on the $200 per month or something, payment plan, uh, went through the whole program and solve these other people doing these launches, you know, everyone in the industry was kind of using jest formula or a lot of people. So, um, yeah, I dove into it and I tried a couple of launches by myself. Those didn't go so well. Um, I realized that this is one of the things I have people talk about all the time that his will, should I spend a whole bunch of time during a product launch and what if it doesn't work?

Speaker 2: 02:09 So let's talk about when it doesn't work, what happened, why didn't it work and what'd you learn from the mistakes? Um, I think when you do a launch to the audience is literally one of the most important parts. Um, so the launch is kind of like this formula that works, but you need to have a really solid audience in the good offer for them. So I would say in the past I was doing launches and I didn't have the right audience and it didn't have that offer. So I was doing these launches with weak offers, kind of selling to the wrong people. And those launches didn't work well in once I had a really, really, you know, irrationally passionate audience and a really crushing offer for them. I was using just formula and it just took off like crazy. So I think it's, it's really about the audience and having the offer and then Jeff formula just, you know, takes that in and creates that, that magical a chemical reaction where people just go crazy and buy.

Speaker 2: 03:13 I love it. I remember years ago working with Dan Kennedy, some things he always talked about was message, market match, and you've got to have the right match for the right market and you got to have the right message. And I think, uh, one of things we spend a lot of time on here and that's the offer, so help people understand when they're trying to create a good offer. What, uh, what are you looking for in an offer that actually works for lunch? Um, well, first of all, I want to be really niche about it. So in the past I was doing these general launches and I didn't really know who I was selling to and what I was selling. Um, so the launches that did really well for me was we're in a specific niche where I was teaching people ecommerce. So in 2016 I had this drop shipping store, um, where I was selling these aliexpress products to people in Germany.

Speaker 2: 04:01 I was selling dark colors. I'm doing free plus shipping and stuff like that. So I built that business too, I think at the time, like 6,000 a month, something really small and I was having a youtube channel back then, so I was starting to talk about drop shipping and in that store that I was building, and back then not many people were talking about drop shipping. So the video's got a lot of attention and a lot of use because I was somehow one of the first, not the first, but one of the first to talk about it. So I've got all this, all these views on youtube related to, to drop shipping. And people started to ask me, do you have a course? How do I set up a shopify store? How do I drop ship? What's the process? So I knew gay people are asking you about this, you know, there's an audience with a strong desire.

Speaker 2: 04:50 And um, then it was just about really talking to that audience. Understanding them, uh, I was doing a daily Qa show answering their question. So after you do that for a few months, you just know what they want, you just know their problems in creating the offer at that point, it's just like super easy, like literally just put it together and sell it to them. So until one of the things I always have people ask me about, and that is, is it more important, chef from first of all, focus on the audience are going to focus on creating a killer offer. Where do I focus first chicken or the egg? Which ones matter most personally? I think the audience matters most because you can have a really. I mean without the audience, you can't really have a good offer, right? Um, so the offer is only as good as the audience that it's being sold to.

Speaker 2: 05:40 So I always, you know, for beginners, I always give them the tip to just post on social media, pick a platform like youtube, facebook published content, build up a following. And once you have an audience can be a social media, can be an email list. You can then understand what their real problems are and then you can easily do a launch, but if you just think about Kevin is going to put together this, this offer, oftentimes it's disconnected from, from the audience or just in your ivory tower coming up with something that you think is awesome, but in reality it might not really be proven and it might not really sell. So how do you create a niche specific audience when you don't know exactly what you're going to sell them? Um, that's a good question. For me it was more luck because I didn't, I was just posting on Youtube.

Speaker 2: 06:31 I was doing this daily Qa show and I was all over the place. So I was doing personal development stuff. I was doing general marketing, direct response, a bit of Ecommerce, a bit of a drop shipping and then the drop shipping videos just got the most traction, the ecommerce stuff. Um, that was God like 20 k, 30 k views the other videos, like 200, 300 years. So yeah, the niche kind of chose me, um, rather than me choosing the neat, the niche. But what you think is real critical and those who are listening to you guys caught onto that and that is if you don't know, put out a ton of content, a ton of content which you can find is certain content resonates and then how does it resonate? Well, you're looking at engagement. You're going to see if you're on facebook or anything else, you're getting comments, you getting shares, you get them likes.

Speaker 2: 07:19 If you're on youtube, how many people are again, are many views you're getting. You get a lot of use in one area and not in another. And I think as you mentioned there till as far as well then just kind of picked me. I think that happens when you continue to go out and produce massive content. I think the scariest part for most people is they're afraid to create the content. They're like, it's got to be right the first time and if I screwed up the first time, no one's going to believe me. No one's going to trust me and then I'll just won't be able to come back to me. So a hundred percent now that you've gone out and you start creating it. So what I'm hearing you say basically is the first thing to do a product launch. You got to create an audience.

Speaker 2: 07:53 You create the audience ideally at some easiest ways on social media. So if you're going to instagram or facebook or youtube, doesn't matter which one right now, obviously video seems to be one of the easiest, fastest ways of creating that type of content. Obviously you can do content through a podcast. It's probably not as easy to see the interaction as much. Uh, it's more from indoctrination and things like that afterwards. So focusing on instagram or youtube or facebook and how often are you creating content? So basically the backstory is I was reading Gary Vee book, I forgot the name, but in the book he said just produce daily content and I was back then, you know, dabbling a bit. So I read the book and I was like, okay, but the big takeaway here is just to go out there and produce content. So I started and I made a decision to post 365 days in a row content on youtube and I chose the q and a format, so I would just first of all go out there and asked people for questions just on facebook, you know, I'm doing this daily show, what questions do you have?

Speaker 2: 09:01 And I would collect these questions, screenshot them, put them in a folder, start recording videos, and then I would get comments under the new videos. I would screenshot those and I would have this massive folder with questions and over time that just turned more and more into ecommerce related questions and drop shipping related questions. And then it was kind of easy to, uh, to serve these people and eventually do a launch because more and more people were asking, you know, do you have a chorus? And back then I didn't have a course. So I brought out a course for $97. I didn't really do a launch, just that was kind of an evergreen thing. So then I was monetizing the audience and then a few months later when my audience was peaking, when the goodwill was the highest, so when everyone was just watching the videos commenting, I was like, okay, now's the time.

Speaker 2: 09:55 Now's the time to do a launch in. Is it more of a seed launch or was natural lunch? No, it was an actual launch was like the classical Jeff Walker's stuff with some some twists. So I just built an early bird waiting list from youtube. So I send people from Youtube to the early bird waiting list in. What was interesting is on youtube I could use the plc, the videos upload that people aren't familiar with Plc. Explain what plc is. It's basically prElaunch content. Plc stands for. So it's a video that jeff walker's for the for. I'm sorry, I'm stealing your thunder. Go ahead, tell you. You can tell it. It's basically a sideway sales letter. So instead of having one of these long page sales letters, you kind of take it and you break it down sideways into three videos. So it's not just about offering content.

Speaker 2: 10:48 A lot of people confuse that and they think, oh, it's just about creating videos and giving value, but it's actually about selling, you know, and, and that's also what people confuse a lot with webinars. They think it's just about offering a bunch of value, but it's actually like, you know, russell says in expert secrets, it's about breaking down those false beliefs, rebuilding them and then leading into the sale. Um, and jeff usually does that with three videos, so I did that as well. And the, the awesome Part was I then upLoaded those videos to youtube also additionally to sending them to my list and I turned the videos into youtube ads and I used youtube retargeting to boost those plCs like crazy. so some people in our catch on to what you just said. Okay. So basIcally you've taken the video that's in a. So typically in a plc type of life, they're going to opt in and they get put into an autoresponder sequence of where they're going to get the next three videos over the next 24 days or five days.

Speaker 2: 11:50 And then they're going to get the fourth video, which basically is the final offer page. So here you're taking those and you're taking each one individually uploading them to youtube and on youtube you're using that as an ad. Yeah. So how long is the video typically? Um, the videos were between 10 and 20 minutes. Um, they were produced not very high quality. I was having, I was using like not that could have a camera back then. the videos were kind of looking at them now it's a bit embarrassing, but they resonated with people and I boosted them. Each video got between I guess 10 k, 20 k views from the ad and in the youtube ad I then send PeopLe also to the opt in page for the early bird waiting list. So, um, I was kind of using the launCh formula and a bit of a different way combined with youtube ads and all of that, and built a launch list.

Speaker 2: 12:46 Then I send out an early bird email and about half of the sales came from that early bird email. And then the reSt of the sales came over a five day period, more or less. How large was the list of generated hundred 70 grand in 2,500 people. That's impressive. Twenty 500 people generating a hundred 70 grand. I'll take that any day because a lot of times people think they have to have a list of 20,000 people to do it launch. So I think it's a. Well, so you created this $2,500. Why? The main reason I wanted to have had you on the podcast here is to help people understand literally this is really for the. How much did you spend in ads? About eight, eight k, so about a thousand bucks in ads. And that was, was that $8,000 spent prior to the launch? Um, I think most of it was spent boosting those youtube videos and using the plc content.

Speaker 2: 13:40 A bit of it was spent on retargeting on facebook. So I was, you know, doing a custom audience and then retargeting people. And he basically spent the numbers, the math simple. Three bucks per opt in. Yeah. So three bucks would put it at $7,500 bucks. Those 7,500 people on your list then, or I'm sorry, 2,500 people on your list. Yeah. So yeah. So basically at that point then what you're looking at is, is my math right on that? I think it's $3. It, it is about $3 per lead. I don't know the earnings per lead. Um, but it was pretty, pretty satisfying. And generally hundred 70 k I'll take that for 2,500 people on the list. Yeah. And what's funny is I once was doing a launch with a guy who had 500 k people on his list and back then I wasn't so experienced.

Speaker 2: 14:34 So I thought this launch was going to blow up. It's going to be like the biggest launch ever in the launch, only did 25 k. It was a big disappointment and that's when I realized this guy has 500,000, a list of 500,000 people and I made so much more money from 2,500 people. So what I really realized is how someone enters your list makes all the difference so much more important than the size of your list, I think help. So now you've got these people, they've purchased your product and everything else. Where'd you take them from there? Um, so I didn't use any upsells or anything like that. I was using click funnels, but it was a simple funnel. I'm Just, it was a long form sales page with a video at the top. The registration or payment form was on the same page. So I didn't make them, you know, click one more time and go to a different page and then they Would buy.

Speaker 2: 15:36 I only offered credit card because I didn't want to have like a lot of disputes or stuff like that on paypal, a vsl, a single page vsl with credit card on, on the vsl page. Yeah. It was like the entire transaction takes place on that vsl. Yeah. Very cool. And then it was just simply sending out a welcome email with the link to register for the membership side. Also in click funnels and offer the payment. They would be instantly redirected to a thank you page where they could set up the account. Then I had a facebook group and they would just go through the content. That was it. Again, I love it. I love how simple it was. Still making great numbers out of it and it works and I think that's the part I can stress anything and you guys have to understand the importance of building a solid, solid relationship with that list and provides that list that much easier.

Speaker 2: 16:33 It is. When it comes down actual time to provide them an offer. You already know what they want. I'm assuming you were asking him, you've already made mention that you were already getting questions from them. You're answering those types of questions. You're building the type of rapport with them and then turn around and basically given them exactly what they wanted. One hundred percent and they were warmed up because I was posting on youtube, so once I even told them get to get on the list, they already knew me. They already liked me. They already had consumed a ton of videos and got a lot of value. So the relationship was actually built before they even got on the list and I think that's also a big part why the 2,500 list was just so powerful because I didn't need much more. No till. That's awesome. Well I totally appreciate you coming and sharing their experience with us.

Speaker 2: 17:21 So if people want to find out more about you, where do they, how do they connect with you? Um, best shot is to go to [inaudible] dot com or people here, t I l l b o a d e l l a. And you can also find me on youtube. Just type in that same thing in youtube and you're going to find my channel. Awesome. Well I appreciate it a ton. Any parting words for our audience? I'm just don't give up. You know, if you invest in a program, it might take you two years, three years before you roi the investment. A lot of people expect that they invest in somethinG and they want it to work right away. Whenever I buy something now, no matter how much I pay, I know it's gonna pay off. Sometimes it just takes a bit longer, might be one year, two years, 10 years, but it's always good money spent. Yeah, love it. Well, tom, thanks so much. Good talking to you. Awesome. Thank You man.

Speaker 3: 18:18 Okay. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.