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I've been on hundreds and hundreds of coaching calls with entrepreneurs, startup entrepreneurs, small business owners.

You would think that on these coaching calls, the majority of the questions would be marketing and business-related.

Surprisingly, those are not the questions I get.

Most questions I have been asked are mindset related questions.

At times I have seen people struggling with one issue or another in their business, and they don't realize that the struggle is because of a mindset issue.

This is not unique to entrepreneurs. It is a universal issue that everyone struggles with.

That is why I am creating my new company, howtothink.com.

In this episode, I am going to cover:

Why I am creating howtothink.com, and what it can do for you
What the enemy within is, and how you can learn to overcome it
And... how to get on the waiting list for howtothink.com and be one of the first 500 users!

If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;)

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— TRANSCRIPT —

In today's episode, I'm going to go over how I'm creating my brand new company, howtothink.com, in just 60 days.

Hey, everybody, in today's episode, I get to announce a brand new company that I'm starting, why I'm doing it, and how I'm going to try to do it in 60 days. I don't know if I'm going to make that deadline, but even if I don't quite make it, it'll still be pretty darn fast. So why am I creating howtothink.com? What is it, what's it about, and how am I creating it in 60 days?

So I've been on hundreds, and hundreds of coaching calls with entrepreneurs, startup entrepreneurs, small business owners, you know, because my current company getclients.com, that's what we do. We help entrepreneurs grow online businesses. And specifically, we help them either sell their advice online or sell their products services for a premium price. So whether you're an agency or a coach or a course creator, you have a mastermind, you know, we help you do what we've done and grow that business online.

And so that's who I primarily have spoken to, and the reason I'm setting the stage for that is because one would think that on these coaching calls, the majority of the questions would be marketing and business-related. However, it doesn't matter how much I've charged, right? I mean, you know, I charge regularly $55,000 for consulting, you know, direct consulting with me. And you think even at that high of a price point, you know, even at that level, you'd get like really technical marketing questions or advertising questions or what have you. And I can say beyond a shadow of a doubt that 99.999999999% of the questions I get are not marketing. They're not advertising, and they're not even business-related.

They're almost all either mindset questions, or the root of the problem ends up being mindset. And this is just something I've seen over and over and over again, you know when somebody asks a question and I really really dig down into what's going on, what's driving them to ask that question.

It comes down to things like patience or not understanding how hard they have to work at something, or, you know, not believing in themselves. I mean, these are always at the core root of almost every single issue in business. And I started to notice this. And so I started to really, you know, the one thing that my clients and just my friends and everybody has always said, they said, you know, Dan, you just have this insane mindset. You know, you've developed this crazy mindset to get all this, to do what you've done in such a short amount of time.

And I never really thought about it, cause I've always thought, well, I just work hard. And my team is great. And I have a great team. I have great employees, I've grown, I've got, you know, great customers. And I don't, I try not to take all the credit because it wasn't for my team, my customers, and just, I mean, a certain amount of luck, right?

I mean, if it wasn't for the internet, if it wasn't for social media, perhaps I never would have grown what I've grown. So, you know, I try not to take all the credit, but I will say that every time I have achieved something great in business or overcome a major challenge, it always has come back to me, correcting, tweaking my mindset, which allows those technical and practical things to flow, or to be executed easier. It's sorta like your mind's the engine, and if the engine is not running, then, you know, the nice wheels and the paint job and all that, it doesn't really matter because the car doesn't go anywhere. And if you don't have confidence and you don't have perseverance, none of that business marketing tactics stuff's going to work.

And so I thought about this, and I was like, all right, this is something that everybody needs help with. And it's universal. Like, it doesn't matter what business you're in, or even if you're not an entrepreneur business person, maybe you want to be an athlete, or maybe you want to be a songwriter. It doesn't matter what it is. It all comes down to the same core mindset traps, the same mindset issues that need to be nurtured.

And so I thought, you know, I really want to create a company that gets me to the next level of personal fulfillment. I want to do something bigger than just teach people to make money. Or at least just teach people marketing funnels and all this. You know, I want to serve at a higher level. And so I opened up my computer, and I went to GoDaddy, and I said, all right, this is just fate. You know, I'll check it. And if it's available, then it's meant to be. And so I type in howtothink.com, and the domain is available as a premium domain for like three grand. And I go, holy moly bought. I said three grand I'm in.

So I buy howtothink.com, and I started thinking of, you know, what I'm going to do with it. And I get on coaching calls, and I really opened my mind, and I try to try to understand the root problem. I called some friends of mine who are, you know, they work heavily in the mindset space. And I just spent the last several months really diving deep into how I can help people build and shape a better mindset so that they can achieve anything in life by changing the way they think because that's what did it for me. And that's ultimately what has helped my clients. I allowed them to think about things in a different way, which allowed them to take all the things I taught them or things even that they already knew how to do and execute them and actually make them work.

And so what I decided to do was create a company wherein contrast to what I currently do, we currently, you know, we charge a premium price to become a client at getclients.com. You know, we're definitely not the cheapest. And, you know, if you're the best, nobody expects you to be the cheapest, if you are the cheapest, nobody expects you to be the best. So, you know, we definitely, it is a serious investment to work with us, but I wanted to be able to help more people in a way that would do my part to change the world, even if it was small and not just, you know, help the few, but also be able to help the many.

And so, my plan for howtothink.com is to offer daily mentoring. So basically, you can absolutely succeed in anything you want to succeed at in life if you know how to change the way you think. And I want to provide daily mentoring where you sign up to howtothink.com; we're going to start it at $7 a month. It'll probably go up from there, but we're going to start it at $7 a month, at least for the first 500 members. And I'm going to sit down, and I'm going to record daily. It's going to be audio-only. And I'm going to record daily mentoring sessions for people who want to just really develop a winning mindset so that they can win at any game. And right now, I'm going all out. We're going to have a web app, an Android app, and an iOS app all developed all at the same time. So that when we launch, you can download it on your smartphone.

You can download it on your iPhone, Android, web, what have you, and take it with you. Take that mentoring with you and be able to, even if it's just two to three minutes a day, just two to three minutes a day, that's all it takes because the real truth is your limiting beliefs and the things in your mindset they're given to you by your environment.

You grow up, and you know, these beliefs you have, they're not really yours, they've instilled in you. And you can either choose to just leave them there, or you can choose to change them, or at least challenge them to develop a more winning mindset. And, you know, I call this the enemy within, right? Like everybody has an enemy within. And that enemy is the thing in your brain gives you, that self-doubt, that imposter syndrome, that procrastination, all the things that prevent you from winning. It's not you; it's your enemy within. That's who's doing it. And if you don't fight this enemy, if you don't conquer this enemy, that enemy within will ruin your life and will prevent you from success. But you can't just get rid of it all at once.

I learned a long time ago that you have to chip away at it slowly. Cause if you try to get rid of it all at once, the enemy will resist. It'll brace, it'll flex its muscles, and it'll fight you tooth and nail. But if you just slowly chip at it, and you just shave a little bit off each, and every day, the enemy within doesn't notice it. And it becomes weaker and weaker, and weaker, and weaker until it's barely there at all. And you can achieve your true potential.

And that's why howtothink.com will offer daily mindset mentoring from me, and maybe some guests we'll see, to chip away at that enemy within. To chip away until it's gone and you can achieve your true potential. And that's my goal.

And yeah, I get at seven bucks a month I probably won't make anywhere near as much money as I do with getclients.com, but that's okay because this isn't necessarily about money for me. I mean, it is, I got to pay staff and all that, but it's not the big picture in this. The big picture in this is to grow this to a huge movement where we have, you know, hopefully, hundreds of thousands of users so that, you know, when I die one day, that will still be there, and I will have passed on what I know about achieving, you know, several lifetimes of success by my thirties. And a lot of it's what I've learned from books. A lot of it's what I've learned from other people and just going through the hard stuff in life and being around people who are massively successful. And so that's the goal.

Right now, if you go to howtothink.com, you can get on the waiting list, you sign up, you confirm your email address. And when we launch, we'll let you know. I plan, I hope, and pray that within 60 days, it'll be ready for a beta launch to the first 500 users for seven bucks a month. I'm super excited about it because, you know, I'm just excited that this is not just about, oh, I'm going to teach people to make money. You know, I'm ready to serve at a higher level.

And I think it's been aching at my soul for a while. And I think my enemy within has told me, Oh, Dan, you know, you can't go general. You know, you gotta stay niche. And I don't believe that anymore. I believe I've done enough in the industry I'm in to spread my wings and fly higher. And that's what I want to do. And that's what I'm ready to do.

So I hope you will come with me on this journey. And the next few podcast episodes that I have that I'll be releasing will be, they'll be a lot more on mindset. And I hope you enjoy them. And I hope when we launch howtothink.com, you will become a part of the community. I can't share everything that we're going to be doing cause some of it's like top secret, and it's really cool and some stuff nobody's ever done before. So you'll see when we launch, but I'm super excited, and I hope you are too. So stay tuned because I'm going to put out some pretty different content here on both my YouTube channel and my podcast. I hope you enjoy it. And I'll see you in the next episode.

450: The 2018 Dionysus Awards