In the previous two parts of this series, we saw how to install Robyn and run demo code. We also looked at the key components of the environment, as also of the code itself.

In today’s episode, we take a look at the results obtained from running the demo code on Robyn. Our Senior Mobile Marketing Manager Virendra Shekhawat will show us the outputs of the models and the information we can get from the different plots.

The video is here: https://youtu.be/vbfVL3jXSQo

In case you missed them, here are the first two parts of the series:

Part 1: https://youtu.be/3RnDfC1usZc

Part 2: https://youtu.be/rsn12wFqjlw

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/facebook-robyn-mmm-understanding-the-models/

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Note:
Mobile Growth Lab
We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com

🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸