Well-executed experiential marketing can be a seamless, simple transition from reality, to brand engagement.
But marketers know the truth: Creating that transition was anything but simple.
(And pulling it off was probably anything but “seamless.”)
Basically, it was a magic trick.
(This makes sense — my last podcast guest, Justin Lefkovitch, is a magician.)
But Justin also owns a marketing agency that specializes in experiential marketing, and he said two big rules of magic still apply:
Illusion & details.
On this episode, Justin gives us 4 big ideas to consider at your next experiential marketing event. He also gives us tips on working with influencers, micro-influencers, celebrities, and musicians at experiential marketing events.
The Innovative Agency