

#589 - How 4 Guys Built Twitter In 2 Weeks: "Hatching Twitter" Book with Nick Bilton (Interview)
Apr 26, 2020
Nick Bilton, a New York Times bestselling author, dives into the chaotic origins of Twitter, revealing how its founders transformed a simple idea into a billion-dollar platform. He shares gripping tales of power struggles and betrayals among them, akin to a murder mystery. The conversation also touches on the moral complexities of wealth distribution among the co-founders and the impact of technology on human connection. Plus, Nick offers a glimpse into his upcoming book about the Silk Road and the Dread Pirate Roberts.
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How Twitter Was Born At A Rave
- Noah Glass and Jack Dorsey danced and brainstormed at a rave and talked about curing loneliness with short text updates.
- Noah named and humanized the product, coined "Twitter," and shaped its early voice.
Equity Splits That Ruined An Early Founder
- Evan Williams invested money and gained the largest equity share, ending up owning most of the company early on.
- Equity splits left Noah Glass with almost nothing despite major early contributions.
Experiment Relentlessly Until One Works
- Run many small experiments and iterate until one finds product-market fit.
- Learn quickly from dumb early experiments to build a breakout product.