NB7 - What Every Marketer Needs to Know About Implementing AI

Geoff Livingston and Greg Verdino are back for lucky Episode 7 -- and it's almost like two episodes in one.

For today's big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives and strategy, use cases and governance, human agency, and why trust sits at the center of any successful AI implementation. This alone is worth the price of admission.

But there's so much happening in AI that before they even get to the main topic, Geoff and Greg sprint through Sam Altman's so-called plea for regulation, Buzzfeed's plans for content automation, the growing "content farm" crisis, DragGAN, IBM's WatsonX, ServiceNow's move to embed LLMs in the IT department, and more.

So, if you're looking to get up to speed on the latest AI news, you can listen from the top. If you've heard it all and are ready to roll up your sleeves, start around the 40-minute mark. And as always, you can use the chapter markers to bounce around and find whatever you're looking for.

What to Listen For

00:00:00 Start

00:05:29 Mr. Altman Goes to Washington

00:10:35 Buzzfeed and the New Content Wild West

00:17:19 NewsGuard Identifies 125+ AI-Generated "Content Farms"

00:25:00 DragGAN and the Tyranny of the Perfect Picture

00:31:25 Buddhists and Businesses Make Strange Bedfellows

00:41:22 Enterprise AI Implementation Challenges

00:46:00 IBM Puts Governance at the Center of Watsonx

00:49:04 ServiceNow Introduces LLMs for IT Support

00:50:50 Smart AI Solutions Start with Strategy

00:52:49 Defining Use Cases: Automation and Innovation

00:56:18 Getting Into Data Governance

01:09:57 Trust is Central to AI Implementations

01:11:58 Brainer: What's Your Use Case?

01:13:21 No Brainer: Get Ready for the Crap Content Tsunami

Be sure to visit https://nobrainerpodcast.com/implementing-ai for the full show notes including links to all the articles and resources mentioned in today's episode. Have a question or suggestion? Drop us a note at hello@nobrainerpodcast.com.

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