In this episode we spoke with Mark Slatin. Mark is recognised as one of the top 25 CX leaders globally by CX Magazine and is CEO of Empowered CX and a professor of practice at Michigan State University.
Mark discussed why businesses should put more urgency into investing in a Customer Advocacy strategy now, and how you can get your CFO and other senior executives on board.
During our chat, Mark also shared some key advice on how brands can build trust with their customers to help turn more of them into loyal fans.
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The Business of Customer Love