The Social Academic | Online Presence for Professors with Jennifer van Alstyne

How to Be A Great Podcast Guest with Cheryl Lau

4 snips
Aug 12, 2025
Cheryl Lau, a podcast content strategist and producer, shares her expertise on becoming a standout podcast guest. She offers practical tips like understanding a show's format, communicating effectively with hosts, and enhancing audio quality. Cheryl emphasizes the importance of engaging conversations and sharing resources beforehand. She also encourages academics to showcase their unique stories, whether through personal podcasts or guest appearances, and discusses strategies for maximizing impact after the recording ends.
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ADVICE

Prepare By Knowing The Episode Direction

  • Ask the host for the episode direction or questions in advance so you can prepare specific examples and stories.
  • Listen to past episodes to learn the host's interview style and stick to topics you know well to sound natural.
ADVICE

Say If You’re A First-Time Guest

  • Tell the host if you are a first-time podcast guest and ask questions before recording to get the information you need.
  • Hosts generally want to help make the experience smooth, so be open about needing guidance.
ADVICE

Pitch Podcasts That Fit Your Story

  • Only pitch to podcasts that actually do guest interviews and make sure you've listened to episodes first.
  • Explain exactly how you fit their show's format and build rapport to increase your chances of being invited.
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