podcastsinenglish Level B.82 Michelin stars
Oct 31, 2019
The pressure on chefs can be intense, especially with the stakes of Michelin stars. A new restaurant in Manchester quickly gained a star, skyrocketing its reservations and the city's reputation. However, the financial implications are staggering; stars can drive up to 100% more business. Meanwhile, chefs face ongoing tension between customer expectations and their dining styles. Losing a star can cripple a restaurant's profits, as seen in Dublin. Some chefs even choose to relinquish their stars to regain creative freedom.
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Manchester's Rapid Rise After A Star
- Mana in Manchester won the city's first Michelin star in 40 years and booked out for months after opening less than a year earlier.
- The star boosted both the restaurant's and the city's profile, attracting many more visitors.
Stars Dramatically Boost Business
- Michelin stars can be financially transformative and significantly increase business for restaurants.
- One star gives about 20% more business, two about 40%, and three can double revenue.
Stars Change Customer Expectations
- Some chefs choose to return their Michelin stars because heightened expectations change customer behavior and dining atmosphere.
- One chef with a garden centre said customers complained about no tablecloths and disliked the restaurant's rustic feel after winning a star.