SportsPro senior reporter Steve Impey talks to Sameer Pabari, the managing director for international media at the National Football League (NFL).
In a wide-ranging discussion of the league’s global strategy, Pabari explores the implications of a new deal with digital giant Tencent in China and a dedicated Sky Sports channel in the UK, as well the impact of cancelled International Series games and the increased competition with rescheduled US major leagues in 2020.
He also reveals how the NFL targets different parts of its audience with different broadcast products, where it sees long-term potential for overseas growth, and how its media activities align with broader goals.
Music: Surf Inspector by Kevin MacLeod
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