Makeup Recs and Career Reinvention After 40 with Erica Taylor

Erica Taylor leveraged her extensive 27-year career behind department store beauty counters to become a TikTok sensation specializing in makeup for women over 40. She emphasizes that makeup should be fun and evolves as your face changes with age, highlighting common mistakes like not exfoliating or misplacing blush and shadow. Erica's breakthrough video encouraged viewers to "grab a glass of wine and a great attitude" while mastering eyeliner, which went viral and helped her quit retail to pursue social media full-time.

She stresses the importance of being uncomfortable to succeed and that consistency and being true to oneself are key — she went viral by posting authentic, humorous content despite initial embarrassment and learning from feedback. Erica also carefully curates brand collaborations, selecting only products she genuinely loves to share with her followers.

Her insider knowledge from working with brands like Laura Mercier, Trish McAvoy, and It Cosmetics gives her a unique perspective to recommend products and techniques tailored to mature skin, making her guidance invaluable for women adapting their makeup over time.

• Erica Taylor shared how a playful makeup video during the pandemic went viral and skyrocketed her online following from 1,000 to 500,000.
• This viral success helped her transition from retail counters to full-time online content creation.

• To succeed, be willing to make yourself uncomfortable and take risks, even if initial efforts feel embarrassing.
• Erica relates this to both sales and creating videos, recommending persistence despite discomfort.