Too Niche? Makeup Recs and Career Reinvention After 40 with Erica Taylor
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Jun 20, 2025 Erica Taylor, a makeup artist and TikTok sensation specializing in beauty for women over 40, shares her transformative journey from retail to online fame. She highlights common makeup mistakes that age the face and offers her favorite product recommendations. The conversation explores embracing creativity and vulnerability on social media, while also providing essential tips for flawless makeup application and skincare for sensitive skin. Erica's insights empower women to enhance their confidence and embrace beauty at any age.
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Viral Makeup Video Launch
- Erica Taylor shared how a playful makeup video during the pandemic went viral and skyrocketed her online following from 1,000 to 500,000.
- This viral success helped her transition from retail counters to full-time online content creation.
Embrace Discomfort to Succeed
- To succeed, be willing to make yourself uncomfortable and take risks, even if initial efforts feel embarrassing.
- Erica relates this to both sales and creating videos, recommending persistence despite discomfort.
Exfoliate and Apply Without Waiting
- Never skip exfoliation; it’s essential for great skincare and makeup application.
- Apply skin products continuously without waiting between steps to prevent makeup from pilling.