

How Kobe Bryant's $400 Million Investment Win Set The Standard For Athlete Investing
6 snips Jan 28, 2025
Reflecting on Kobe Bryant's extraordinary journey, the podcast delves into his business acumen and investments that reshaped athlete entrepreneurship. It highlights his groundbreaking stake in Body Armor and innovative ventures in various industries. The discussion also emphasizes Kobe's multifaceted legacy, showcasing his dedication to writing and media while embodying the spirit of pursuing diverse passions. It serves as a poignant tribute to his impact both on and off the court.
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Kobe's BodyArmor Investment
- In 2013, Kobe Bryant invested $6 million in BodyArmor, a sports drink startup.
- This investment turned into $400 million after Coca-Cola acquired the company, exceeding his NBA earnings.
Kobe's Active Involvement
- Kobe's investment in BodyArmor was unprecedented, as he actively participated in the company's operations.
- He served on the board, became creative director, and spearheaded ad campaigns, unlike typical athlete endorsements.
Bryant Stibel
- Kobe co-founded Bryant Stibel, a venture capital firm, with Jeff Stibel in 2013.
- The firm, with $100 million initial funding, invested in tech and media, including LegalZoom, Epic Games, and Alibaba, reaching $2 billion AUM by 2020.