Kobe Bryant: The Businessman Behind the Legend

Kobe Bryant's legacy extends far beyond his remarkable basketball achievements; he was also a visionary businessman with a significant investment portfolio. One of his most notable investments was a $6 million stake in Body Armor, a sports drink company that was then a budding competitor to Gatorade. Through this investment, Kobe didn't merely endorse the brand but actively contributed as a shareholder and creative director, significantly influencing its marketing strategy. His involvement helped boost Body Armor's sales by 1,000% in just four years, culminating in Coca-Cola acquiring a major stake in the company, which ultimately benefited Kobe's estate with a $400 million payout.