

Build Authority And Grow Your Audience Through Storytelling w/ Sally Zimney | The Coach Tribe Ep17
Sally Z is an award-winning speaker & speaker coach that has spoken in front of thousands of people and coached hundreds of speakers on how to create talks that move their audiences and the world.
Listen to this episode if you want to learn how to use storytelling to build your authority, grow your audience, and persuade prospects to take action. Sally Z will show how leading with stories is one of the most powerful tools coaches have and a shorter pathway to become known, liked & trusted. Nonetheless, she will explicitly how to: engage with an audience so they don’t get bored, connect so you build trust and bring them into your world to increase your influence.
00:03 Introduction
03:29 What is speaking
06:13 Storytelling and coaching
15:11 The Simple Story Framework
17:46 Tricks of masterful storytelling
20:20 Why stories are so persuasive
25:23 Specificity and other story-telling tools
28:43 Telling our brand story
33:35 Storytelling is a learnable skill
34:53 The fear holding us back
37:05 Consistency
38:50 The Know, Like and Trust Factor
40:11 Tips on public speaking
44:16 (Hidden Blooper)
Sally's Pensight profile: https://pensight.com/x/sally-zimney
Sign up to Pensight for free today and get your own enhanced and customized link-in-bio with scheduling, payments, video calls, analytics and much more! https://bit.ly/pensightpod
Useful resources for your online business:
👉 How to launch your first digital product
👉 How to add a link to your TikTok bio
👉 How to launch a course for free
👉 How to market your coaching business
👉 Social media marketing strategy for coaches