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There is a strong appetite in the investment community right now for sustainable funds to invest in but does that investment lead to sustainable outcomes, and also important - is it a sound investment?

I read a couple of fascinating articles recently by Ken Pucker which addresses these questions so I invited him to come on the podcast to talk this through. Ken is the former COO of Timberland, is an Advisory Director at Berkshire Partners, and is a Senior Lecturer at the Fletcher School at Tufts University. 

The two articles of Ken's that I read were:

1. The Trillion Dollar Fantasy: Linking ESG Investing with Planetary Impact and
2. Heroic Accounting

You should check them out.

This was a truly fascinating episode of the podcast and as always, I learned loads, I hope you do too.

If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message over on my SpeakPipe page, head on over to the Climate 21 Podcast Forum, or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to).

And if you want to know more about any of SAP's Sustainability solutions, head on over to www.sap.com/sustainability, and if you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. Thanks.

And remember, stay healthy, stay safe, stay sane!

Music credit - Intro and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper

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Podcast supporters
I'd like to sincerely thank this podcast's amazing supporters:

• Lorcan Sheehan
• Jerry Sweeney
• Andreas Werner
• Stephen Carroll
• Roger Arnold

And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.

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If you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn.

If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show.

Credits
Music credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper