Bloomberg Technology
Evolving Money: Rebuilding the Creator Economy (Sponsored Content)
Dec 19, 2024
Explore how content creators are seizing financial power back from traditional platforms by going onchain. Discover the impact of blockchain technology on the creator economy, enhancing ownership and revenue streams. Learn about platforms that deepen artist-fan connections and how on-chain solutions are revolutionizing engagement in various sectors, including dining. This shift toward decentralization is paving the way for a new era of creative freedom and community empowerment.
18:29
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Quick takeaways
- Blockchain technology enables content creators to regain true ownership and control over their work, fostering fairer revenue models directly from fans.
- Historical struggles for creative freedom highlight the importance of modern solutions that prioritize transparency and equitable profit distribution for digital creators.
Deep dives
The Evolution of Creative Ownership
The podcast discusses how blockchain technology has the potential to revolutionize ownership and profit-sharing for content creators. Traditionally, social media platforms have held substantial power over creators, dictating earnings and controlling distribution without transparency. By using blockchain, creators can retain true ownership over their work, leading to fairer revenue models that allow them to earn a larger share directly from their fans. This shift empowers artists and creators, enabling them to build direct relationships with their audience and gain control over their creative output.
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