Today’s Guest
JoAnna Brandi

For almost 3 decades JoAnna’s been teaching, coaching, cajoling, urging, provoking and inspiring companies to get beyond the idea of customer satisfaction and embrace Customer CARE. When you Create Authentic Relationships with Enthusiasm and Energy you build strong emotional bonds that lead to customer happiness, employee happiness, loyalty, repeat business and referrals. Happier customers lead to a happier bottom line and a “spillover effect” that reaches far beyond the company itself.

President of JoAnna Brandi & Company since 1990, JoAnna is a consultant, coach, a public speaker and the author of two books on customer loyalty, “Winning At Customer Retention, 101 Ways to Keep ‘em Happy, Keep ‘em Loyal and Keep ‘em Coming Back” and “Building Customer Loyalty- 21 Essential Elements in Action” as well as a gift book on positive thinking “54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World.”

She recently became one of the world’s first 25 Chief Happiness Officers certified by Florida International University. She has been one of Dr Martin’s Seligman’s Authentic Happiness Coaches for the last 15 years.

She is the creator of the E-Course, “The Practice of Positive Leadership: Use the Science of Happiness to Engage Your Employees and Keep Your Customers Happy”

JoAnna is the Publisher of The Customer Care Coach® – A weekly self-study leadership training program in “The Art and Science of Exquisite Customer Care” as well as “Monday Morning Motivation” – a tool to keep employees focused on keeping the customers happy.

She has written over 600 articles and worked with companies that range in size from multinationals to small privately held companies. She is a popular and highly rated public speaker at conferences through the US. She has been a speaker resource for Vistage – the world’s largest CEO Peer-to-Peer organization for 21 years.

Website: returnonhappiness.com

Create A Culture of Profitability

Step 1: Positive leadership.

Step 2: Create a positive meaning.

Step 3: Create a positive climate.

Step 4: Create positive relationships.

Step 5: Create positive communication.

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The Dream

S2 E10: Caveat Beware

Remember Everything You Learn from Podcasts